When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects-Reference-Cited by-同舟云学术

When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects

Published:2023-04-04 Issue: Volume: Page:1-18
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

van Berlo Zeph M. C.¹^ORCID,Meijers Marijn H. C.¹^ORCID,Eelen Jiska²^ORCID,Voorveld Hilde A. M¹^ORCID,Eisend Martin³⁴^ORCID

Affiliation:

1. University of Amsterdam, Amsterdam, the Netherlands

2. Vrije Universiteit Amsterdam, Amsterdam, the Netherlands

3. European University Viadrina, Frankfurt, Germany

4. Copenhagen Business School, Copenhagen, Denmark

Funder

Foundation for Fundamental Research on Commercial Communication

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/00913367.2023.2186986

Reference74 articles.

1. Banner Blindness: The Irony of Attention Grabbing on the World Wide Web

2. Bohlander, Suzanne. 2017. “The Battle between Creative and Traditional Media: An Experiment of the Effects of Creative Media and Traditional Media on Consumer Responses.” Master’s thesis. University of Amsterdam.

3. Brand Familiarity and Advertising Repetition Effects

4. Cannes Lions. 2022. “Pharma, Health & Wellness, Outdoor, Print & Publishing and Design Lions Winners.” https://www.canneslions.com/about/news/day1-lions-winners

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