Product Placement in Mass Media: A Review and Bibliometric Analysis
Author:
Affiliation:
1. Northeastern University, Shenyang, China
2. Ghent University, Ghent, Belgium
3. Purdue University, West Lafayette, Indiana, USA
Funder
Fonds Wetenschappelijk Onderzoek
“Double First-Class” Disciplines Construction Project of Northeastern University
National Natural Science Foundation of China
Double First-Class Disciplines Construction Project of Northeastern University
FWO Flanders
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2019.1567409
Reference88 articles.
1. Children's Advertising Literacy for Advergames: Perception of the Game as Advertising
2. Mitigating the Effects of Advergames on Children
3. Exploring children's choice: The reminder effect of product placement
4. Viewers' Recognition of Brands Placed Within a Film
5. Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues
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