The Image Realism Effect: The Effect of Unrealistic Product Images in Advertising
Author:
Affiliation:
1. Yonsei University, Seoul, Republic of Korea;
2. Korea University Business School, Seoul, Republic of Korea;
3. University of Southern California, Los Angeles, California, USA
Funder
Korea University Business School Faculty Research
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2019.1597787
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5. Judging Product Effectiveness from Perceived Spatial Proximity
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