Research Issues and Needs at the Intersection of Advertising and Public Policy
Author:
Affiliation:
1. Villanova University, Villanova, Pennsylvania, USA
2. Marquette University, Milwaukee, Wisconsin, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2019.1599747
Reference91 articles.
1. Advertising Clearance Practices of Radio Stations: A Model of Advertising Self-Regulation
2. An Empirical Examination of the FDAAA-Mandated Toll-Free Statement for Consumer Reporting of Side Effects in Direct-to-Consumer Television Advertisements
3. Children's Advertising Literacy for Advergames: Perception of the Game as Advertising
4. Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions
5. Factors to consider in improving prescription drug pharmacy leaflets
Cited by 18 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Unveiling brand loyalty in emerging markets: Analyzing smartphone user preferences: Robustness of structural equation modeling (SEM) and simultaneous equation modeling (SEMs);Journal of Open Innovation: Technology, Market, and Complexity;2024-09
2. An Ecological Momentary Assessment and Content Analysis to Unravel Flemish Young Adults’ Exposure to and Contents of Gambling Marketing Communications;Tijdschrift voor Communicatiewetenschap;2023-06-01
3. Effect of alcohol ad content regulations on young people: a multi-method study;Journal of Social Marketing;2023-02-28
4. Market amplification or transformation? The role of industry analysts in spreading WOM in B2B;Journal of Business & Industrial Marketing;2022-09-29
5. Social Media Influencer and Corporate Brand Reputation—An Experimental Study;Global Business Review;2022-09-02
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3