What Components Should Be Included in Advertising Literacy Education? Effect of Component Types and the Moderating Role of Age
Author:
Affiliation:
1. Myongji University, Seoul, Republic of Korea
2. Korea University, Seoul, Republic of Korea
Funder
Korea University Future Research Grant
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2018.1546628
Reference51 articles.
1. Children's Advertising Literacy for Advergames: Perception of the Game as Advertising
2. Benefits and Costs of Channel One in a Middle School Setting and the Role of Media-Literacy Training
3. Effects of General and Alcohol-Specific Media Literacy Training On Children's Decision Making About Alcohol
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