Children’s Hobbies as Persuasive Strategies: The Role of Literacy Training in Children’s Responses to Personalized Ads-Reference-Cited by-同舟云学术

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Children’s Hobbies as Persuasive Strategies: The Role of Literacy Training in Children’s Responses to Personalized Ads

Published:2022-09-16 Issue: Volume: Page:1-16
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Desimpelaere Laurien¹,Hudders Liselot¹,Van de Sompel Dieneke¹^ORCID

Affiliation:

1. Ghent University, Ghent, Belgium

Funder

Special Research Fund of Ghent University

Research Foundation Flanders

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/00913367.2022.2102554

Reference64 articles.

1. Ali, M., M. Blades, C. Oates, and F. Blumberg. 2009. “Young Children's Ability to Recognize Advertisements in Web Page Designs.” British Journal of Developmental Psychology, 27 (1): 71–83.

2. Children's Advertising Literacy for Advergames: Perception of the Game as Advertising

3. Stay Away From Me

4. How are Children's Attitudes Toward Ads and Brands Affected by Gender-Related Content in Advertising?

5. How the level of personalization affects the effectiveness of personalized ad messages: the moderating role of narcissism

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1. Examining the effects of addressable TV advertising on children and their parents;International Journal of Advertising;2023-08-26

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