Examining the effects of addressable TV advertising on children and their parents-Reference-Cited by-同舟云学术

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Examining the effects of addressable TV advertising on children and their parents

Published:2023-08-26 Issue: Volume: Page:1-24
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Brinson Nancy H.¹^ORCID,Holiday Steven¹,Park Haseon²,Lyu Yuanwei³

Affiliation:

1. Assistant Professor of Advertising + Public Relations, University of Alabama, Tuscaloosa, AL, USA

2. Assistant Professor, Hubbard School of Journalism and Mass Communication, University of Minnesota, Twin Cities, MN, USA

3. Visiting Assistant Professor, Towson University, USA

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2023.2250171

Reference95 articles.

1. Adgate, B. 2023. As addressable TV advertising grows, challenges remain. Forbes.com, January 20. https://www.forbes.com/sites/bradadgate/2023/01/20/as-addressable-tv-advertising-grows-challenges-remain/.

2. Inclusion of Other in the Self Scale and the structure of interpersonal closeness.

3. Using Internet Behavior to Deliver Relevant Television Commercials

4. Benes, R. 2021. U.S. connected TV advertising 2021. eMarketer. https://www.emarketer.com/content/us-connected-tv-advertising-2021.

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