Can Social Media Listening Platforms’ Artificial Intelligence Be Trusted? Examining the Accuracy of Crimson Hexagon’s (Now Brandwatch Consumer Research’s) AI-Driven Analyses-Reference-Cited by-同舟云学术

Can Social Media Listening Platforms’ Artificial Intelligence Be Trusted? Examining the Accuracy of Crimson Hexagon’s (Now Brandwatch Consumer Research’s) AI-Driven Analyses

Published:2020-09-17 Issue:1 Volume:50 Page:81-91
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Hayes Jameson L.¹^ORCID,Britt Brian C.¹^ORCID,Evans William¹,Rush Stephen W.¹,Towery Nathan A.¹,Adamson Alyssa C.¹

Affiliation:

1. University of Alabama, Tuscaloosa, Alabama, USA

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/00913367.2020.1809576

Reference49 articles.

1. Introduction to the Special Issue—Social Media and Business Transformation: A Framework for Research

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3. The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs

4. What’s the Tone? Easy Doesn’t Do It: Analyzing Performance and Agreement Between Off-the-Shelf Sentiment Analysis Tools

5. Boyce, J. 2017. Sentiment analysis 101: How sprout’s data science team built a hybrid model. SproutSocial. https://sproutsocial.com/insights/sentiment-analysis/.

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