Banner Advertisement Pricing, Measurement, and Pretesting Practices: Perspectives from Interactive Agencies
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference23 articles.
1. What Big Agency Men in Europe Think of Copy Testing Methods
2. Internet Audience Measurement
Cited by 51 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. FROM STORYTELLING TO STORY LIVING: EXPLORING THE METAVERSE AND ITS IMPLICATIONS FOR THE NEW AGE COMMUNICATOR;ShodhKosh: Journal of Visual and Performing Arts;2024-06-30
2. TÜKETİCİLERİN ÇEVRİMİÇİ REKLAMLARA YÖNELİK ALGILARININ ÇEVRİMİÇİ PLANSIZ SATIN ALMA DAVRANIŞINA ETKİSİ;Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi;2023-07-30
3. The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse;Journal of Advertising;2022-09-08
4. Examining Sponsorship’s Effectiveness Over the Internet: A Conceptual Framework for Researchers and Practitioners;International Journal of Innovation and Technology Management;2020-06
5. Searching for answers An examination of search engine advertisement strategy, ranking and keywords to generate clicks;International Journal of Internet Marketing and Advertising;2020
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3