Attitude toward the AD as a Mediator of Consumer Brand Choice-Reference-Cited by-同舟云学术

Attitude toward the AD as a Mediator of Consumer Brand Choice

Published:1981-06 Issue:2 Volume:10 Page:9-48
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Shimp Terence A.

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference31 articles.

1. Bartos, Rena. “Do We Really Have To Make Them Mad To Sell Them?”. Paper presented at the 26th Annual Conference of the Advertising Research Foundation. March.

2. Constructive Processes in Consumer Choice

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