Value perceptions and YouTube influencer-user dynamics: a mediated pathway to enhanced trust, commitment, and purchase intentions
Author:
Affiliation:
1. Gaylord College of Journalism and Mass Communication, University of Oklahoma, Norman, OK, USA
2. Department of Psychology, Keimyung University, Daegu, Republic of Korea
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2024.2368533
Reference69 articles.
1. Agrawal A. 2016. “Why Influencer Marketing Will Explode in 2017.” Forbes. December 28. https://www.forbes.com/sites/ajagrawal/2016/12/27/why-influencer-marketing-will-explode-in-2017/?sh=648f766420a9.
2. The Use of Pledges to Build and Sustain Commitment in Distribution Channels
3. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
4. Belch, G. E., M. A. Belch, M. A. Guolla, A. M. Webb-Hughes, and H. Skolnick. 2004. Advertising and Promotion: An Integrated Marketing Communications Perspective. Vol. 6. New York: McGraw-Hill/Irwin.
5. Celebrity endorsements: a literature review and research agenda
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