Author:
Jackson Donald W.,Keith Janet E.,Burdick Richard K.
Subject
Marketing,Communication,Business and International Management
Reference45 articles.
1. Managerial guidelines for trade show effectiveness
2. Bellizzi, Joseph A. and McVey, Phillip. “Buy Class vs. Product Type as Predictive of Industrial Behavior,”. Proceedings, Southern Marketing Association. Edited by: Franz, Robert S., Hopkins, Robert M. and Toma, Al. Atlanta: Southern Marketing Association.
3. Exporting at industrial trade shows
4. The Advertising Budgeting Practices of Industrial Marketers
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26 articles.
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