An exhibitors perspective: factors affecting selection of industrial trade shows in India and the importance of spot sales
Author:
Affiliation:
1. Department of Management Studies, Indian Institute of Technology Roorkee, Roorkee, Uttarakhand, India
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2019.1603356
Reference54 articles.
1. Macroeconomic impact on trade show goals
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