Introducing a Model of Automated Brand-Generated Content in an Era of Computational Advertising
Author:
Affiliation:
1. University of Amsterdam, Amsterdam, the Netherlands;
2. University of Georgia, Athens, Georgia, USA;
3. Alpha Edison, Los Angeles, California, USA;
4. Northwestern University, Evanston, Illinois, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2020.1795954
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