Is It Greenwashing? Environmental Compensation Claims in Advertising, Perceived Greenwashing, Political Consumerism, and Brand Outcomes
Author:
Affiliation:
1. University of Vienna, Vienna, Austria
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2023.2268718
Reference60 articles.
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4. Brehm, Jack W. 1966. A Theory of Psychological Reactance. New York: Academic Press.
5. A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach
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