Sustainable Flying? The Effects of Greenwashed Claims in Airline Advertising on Perceived Greenwashing, Brand Outcomes, and Attitudes Toward Flying
Author:
Affiliation:
1. Department of Communication, University of Vienna, Vienna, Austria
2. Institute of Social Medicine, Center of Public Health, Medical University of Vienna, Vienna, Austria
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/17524032.2024.2327060
Reference61 articles.
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2. Attitude-behavior relations: A theoretical analysis and review of empirical research.
3. The perceived value of environmental sustainability for consumers in the air travel industry: A choice-based conjoint analysis
4. Asquith J. (2020 January 13). The spread of flight shame in Europe—Is Greta Thunberg the reason why? https://www.forbes.com/sites/jamesasquith/2020/01/13/the-spread-of-flight-shame-in-europe-is-greta-thunberg-the-reason-why/?sh=62986c5369bd.
5. “I Drink It Anyway and I Know I Shouldn't”: Understanding Green Consumers' Positive Evaluations of Norm-violating Non-green Products and Misleading Green Advertising
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