The Inclusion of Social-Responsibility Themes by Magazine Advertisers: A Longitudinal Study
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference21 articles.
1. A segmentation strategy for the 1980’s: Profiling the socially-concerned market through life-style analysis
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