A segmentation strategy for the 1980’s: Profiling the socially-concerned market through life-style analysis-Reference-Cited by-同舟云学术

A segmentation strategy for the 1980’s: Profiling the socially-concerned market through life-style analysis

Published:1982-09 Issue:4 Volume:10 Page:345-358
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:JAMS

Author:

Belch Michael A.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/BF02729340.pdf

Reference24 articles.

1. Anderson, W. T. and W. H. Cunnigham (1972), “The Socially Conscious Consumer”,Journal of Marketing, 36 (July), 22–31.

2. —, K. E. Henion and E. P. Cox (1974), “Socially vs. Ecologically Responsible Consumers”,AMA Combined Conference Proceedings, 36 (Spring and Fall), 304–311.

3. Berkowitz, L. and L. R. Daniels (1964), “Affecting the Sauence of the Socially Responsible Norm”,Journal of Abmormal and Social Psychology, 68 (March), 275–281.

4. Bruno, A., T. Hustad and E. Pessemier (1973), “Media Approaches to Segmentation”,Journal of Advertising Research, 13 (April), 35–43.

5. Cullwick, D. (1975), “Positioning Demarketing Strategy”,Journal of Marketing, 39, 51–57.

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