1. Anderson, W. T. and W. H. Cunnigham (1972), “The Socially Conscious Consumer”,Journal of Marketing, 36 (July), 22–31.
2. —, K. E. Henion and E. P. Cox (1974), “Socially vs. Ecologically Responsible Consumers”,AMA Combined Conference Proceedings, 36 (Spring and Fall), 304–311.
3. Berkowitz, L. and L. R. Daniels (1964), “Affecting the Sauence of the Socially Responsible Norm”,Journal of Abmormal and Social Psychology, 68 (March), 275–281.
4. Bruno, A., T. Hustad and E. Pessemier (1973), “Media Approaches to Segmentation”,Journal of Advertising Research, 13 (April), 35–43.
5. Cullwick, D. (1975), “Positioning Demarketing Strategy”,Journal of Marketing, 39, 51–57.