Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions-Reference-Cited by-同舟云学术

Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions

Published:2024-03-11 Issue: Volume: Page:1-31
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Chu Shu-Chuan¹,Yim Mark Yi-Cheon²,Mundel Juan³

Affiliation:

1. Public Relations and Advertising, College of Communication, DePaul University, Chicago, IL, USA

2. The Department of Marketing, Entrepreneurship & Innovation, The Robert J. Manning School of Business, University of Massachusetts Lowell, Lowell, MA, USA

3. Walter Cronkite School of Journalism & Mass Communication, Arizona State University, Phoenix, AZ, USA

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2024.2325835

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