With the maturity of AR technology, AR is more and more used in various industries. from the perspective of the application of AR technology at this stage, the emergence of AR technology improves the visual effect in image animation, simulates the real scene in the viewing process, and makes the computer advanced human-machine interface with the basic characteristics of equipment interactivity and conceptualization, spread to the scope of film and television. As a creative emerging industry, influence animation has huge development space and prospects, and it also carries the functions and tasks of inheriting traditional culture. Combined with the specific situation of Lingnan culture, this paper introduces the combination of AR technology and Lingnan culture in visual, sound and interactive design, and extracts its creative elements. Compared with the simple data recording method, the difference between the two is 41.22%. Through specific ideas and programs, it provides a new digital method and idea for the protection and research of Lingnan culture.