The Role of Augmented Reality in Marketing and Customer Journey: Applications and Challenges
Author:
Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-67431-0_52
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5. Javornik, A.: Augmented reality: research agenda for studying the impact of its media characteristics on consumer behaviour. J. Retail. Consum. Serv. 30, 252–261 (2016)
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