Advertising and Economic Development-Reference-Cited by-同舟云学术

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Advertising and Economic Development

Published:1982-07 Issue:3 Volume:1 Page:237-252
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Böbel Ingo

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.1982.11104855

Reference44 articles.

1. AIW (Arbeitskreis Fachagenturen und Berater für Industriewerbung) (Ed.) (1972) Werbung im Wechsel von Konjunktur und Saison. Duisburg.

2. Backman, J. (1967) Advertising and Competition. New York & London: New York University Press.

3. Bishop, F. P. (1944) The Economics of Advertising. London: Edinburgh University Press.

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Advertising Agency/Client Relationships in an Advanced Developing Country;European Journal of Marketing;1994-01

2. An analysis of advertising and distribution effectiveness;European Journal of Operational Research;1987-02

3. Forecasting Advertising Expenditure;International Journal of Advertising;1983-10

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