Forecasting Advertising Expenditure

Author:

Sturgess Brian T.,Wilson Nicholas

Publisher

Informa UK Limited

Subject

Marketing,Communication

Reference16 articles.

1. Modeling Advertising-Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands

2. Advertising and Economic Development

3. Box, G. E. P. & Jenkins, G. M. (1970) TimeSeries Analysis, Forecasting, and Control.San Francisco, CA: Holden Day.

4. Distribution of Residual Autocorrelations in Autoregressive-Integrated Moving Average Time Series Models

5. Brown R. G. (1963)Smoothing, Forecasting and Prediction of Discrete Time Series.Englewood Cliffs, NJ: Prentice-Hall.

Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Towards intelligent feature engineering for risk-based customer segmentation in banking;Proceedings of the 18th International Conference on Advances in Mobile Computing & Multimedia;2020-11-30

2. A Model for Predicting Advertising Expenditures: An Inter-Industry Comparison;International Journal of Advertising;1993-01

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