A Model for Predicting Advertising Expenditures: An Inter-Industry Comparison-Reference-Cited by-同舟云学术

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A Model for Predicting Advertising Expenditures: An Inter-Industry Comparison

Published:1993-01 Issue:2 Volume:12 Page:143-153
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Swerdlow Robert A.,Blessios Vassilis I.

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.1993.11104532

Reference20 articles.

1. Advertising and Aggregate Consumption: An Analysis of Causality

2. Bovee, Courtland L. & Arens, William F. (1989)Advertising. Homewood, Illinois: Irwin Inc, pp. 240–246.

3. Compustat II (1989) Standard & Poor's Compustat Services Inc.

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