Advertising Agency/Client Relationships in an Advanced Developing Country-Reference-Cited by-同舟云学术

Advertising Agency/Client Relationships in an Advanced Developing Country

Published:1994-01 Issue:1 Volume:28 Page:35-55
ISSN:0309-0566
Container-title:European Journal of Marketing
language:en
Short-container-title:European Journal of Marketing

Author:

Kaynak Erdener,Kucukemiroglu Orsay,Odabasi Yavuz

Publisher

Emerald

Subject

Marketing

Reference21 articles.

1. 1. Higgins, S. and Ryans, J. “EC‐92 and International Advertising Agencies”,International Journal of Advertising, Vol. 10 No. 4, 1991, pp. 293‐8.

2. 2. Anon. “Ad Exec: Going Global Is not Always the Best Choice an Agency Can Make”,Marketing News, Vol. 22 No. 16, 1 August 1988, p. 15.

3. 3. Howard, D. and Ryans, J. “The Probable Effect of Satellite TV on Agency/Client Relationships”,Journal of Advertising Research, December‐January 1988‐89, pp. 40‐48.

4. 4. Caulkin, S. “Last of the Ad‐Ventures”,Management Today (UK), February 1990, pp. 54‐8.

5. 5. Seaman, D. “Tomorrow the World”,International Management(Europe edition), Vol. 46 No. 9, November 1991, pp. 82‐5.

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