How to Measure Persuasion Knowledge
Author:
Affiliation:
1. University of Illinois at Urbana-Champaign, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2014.994730
Reference96 articles.
1. The Effect of Consumer Persuasion Knowledge on Scarcity Appeal Persuasiveness
2. Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions
3. Children's Advertising Literacy for Advergames: Perception of the Game as Advertising
4. Mitigating the Effects of Advergames on Children
5. Immediate and Delayed Effects of Media Literacy Training on Third Grader's Decision Making for Alcohol
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