Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'
Author:
Affiliation:
1. DRM, UMR CNRS 7088, Université Paris-Dauphine, Place du Maréchal de Lattre de Tassigny, 75775 Paris Cedex 16, France
2. Kogod School of Business, American University, 4400 Massachusetts Ave, NW, Washington, DC 20016, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2014.996116
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1. Knowledge Calibration: What Consumers Know and What They Think They Know
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4. Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond
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