“Feel the green”: How a handwritten typeface affects tourists’ responses to green tourism products and services
Author:
Funder
Fundamental Research Funds for the Central Universities
National Natural Science Foundation of China
Publisher
Elsevier BV
Reference61 articles.
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3. Ethnic restaurants: Bringing uniqueness to the table through handwriting;Chen;Cornell Hospitality Quarterly,2022
4. All dressed up with something to say: Effects of typeface semantic associations on brand perceptions and consumer memory;Childers;Journal of Consumer Psychology,2002
5. A reassessment of the effects of appeals on response to mail surveys;Childers;Journal of Marketing Research,1980
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