The effects of eWOM characteristics on consumer ratings: evidence from TripAdvisor.com
Author:
Affiliation:
1. Yonsei University, Seoul, South Korea;
2. SKK Business School, Sungkyunkwan University, Seoul, South Korea;
3. National Sun Yat-sen University, Kaohsiung, Taiwan
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2018.1541391
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1. Customer Satisfaction and Word of Mouth
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4. In the mood for advertising
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