The Role of Advertising in the Retail Marketing Mix
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.1988.11107049
Reference14 articles.
1. Bullmore, J. J. D. & Waterson, M. J. (Eds) (1983) Advertising Association Handbook. London: Holt, Rinehart and Winston.
2. Fulop, C. (1981) Advertising, Competition and Consumer Behaviour. London: Holt, Rinehart and Winston.
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