Manufacturer's pricing strategy in a two-level supply chain with competing retailers and advertising cost dependent demand
Author:
Funder
University Grants Commission, New Delhi, under UGC-DRS Programme (2012–2017)
Publisher
Elsevier BV
Subject
Economics and Econometrics
Reference43 articles.
1. Comparative advertising: disclosing horizontal match information;Anderson;RAND J. Econ.,2009
2. Vertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: a game-theoretic approach;Aust;Eur. J. Oper. Res.,2012
3. Cooperative advertising models in supply chain management: a review;Aust;Eur. J. Oper. Res.,2014
4. With a little help from my enemy: comparative advertising as a signal of quality;Barigozzi;J. Econ. Manag. Strateg.,2009
5. Vertical cooperative advertising ventures;Berger;J. Mark. Res.,1972
Cited by 54 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Price switching policies under advertising effect and dynamic environment in supply chain: Product life-cycle approach;Expert Systems with Applications;2024-08
2. Optimizing joint technology selection, production planning and pricing decisions under emission tax: A Stackelberg game model and nested genetic algorithm;Expert Systems with Applications;2024-03
3. Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences;European Journal of Operational Research;2024-02
4. Effect of risk aversion on the performance of supply chain and carbon reducing initiatives under asymmetric information;Managerial and Decision Economics;2024-01-24
5. Design of a Green Supply Chain Based on the Kano Model Considering Pricing;Sustainability;2023-08-29
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3