With a Little Help from My Enemy: Comparative Advertising as a Signal of Quality-Reference-Cited by-同舟云学术

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With a Little Help from My Enemy: Comparative Advertising as a Signal of Quality

Published:2009-12 Issue:4 Volume:18 Page:1071-1094
ISSN:1058-6407
Container-title:Journal of Economics & Management Strategy
language:en
Short-container-title:

Author:

Barigozzi Francesca,Garella Paolo G.,Peitz Martin

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management,Economics and Econometrics,General Business, Management and Accounting,General Medicine

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1530-9134.2009.00238.x/fullpdf

Reference29 articles.

1. Aluf, Y. and O. Shy , 2001, “Comparison-Advertising and Competition,” Mimeo, University of Haifa, Israel.

2. Advertising Content;Anderson;American Economic Review,2006

3. Anderson, S.P. and R. Renault , 2006b, “Comparative Advertising,” Mimeo, University of Virginia.

4. Advertising and Limit Pricing;Bagwell;RAND Journal of Economics,1988

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