Coordination of cooperative advertising models in a one-manufacturer two-retailer supply chain system

Author:

Wang Sheng-Dong,Zhou Yong-Wu,Min Jie,Zhong Yuan-Guang

Publisher

Elsevier BV

Subject

General Engineering,General Computer Science

Reference33 articles.

1. Aspects of the theory of risk bearing;Arrow,1965

2. Vertical cooperative advertising ventures;Berger;Journal of Marketing Research,1972

3. Statistical analysis of cooperative advertising models;Berger;Operational Research Quarterly,1973

4. Optimal co-op advertising decisions in direct-mail operations;Berger;Journal of the Operational Research Society,1992

5. Optimal cooperative advertising integration strategy for organizations adding a direct online channel;Berger;Journal of the Operational Research Society,2006

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