The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea
Author:
Affiliation:
1. Department of Culture, Tourism & Contents, Kyung Hee University, Seoul, South Korea;
2. College of Communication, Hanyang University, Ansan, South Korea;
3. The School of Communications, Dankook University, Yongin, South Korea
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2019.1637613
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5. User adaptation to interactive advertising formats: The effect of previous exposure, habit and time urgency on ad skipping behaviors
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