Dealing with intrusive ads: a study of which functionalities help consumers feel agency
Author:
Affiliation:
1. Department of Marketing to the Griffith University, Nathan, Australia
2. QUT Business School, Queensland University of Technologyy, Brisbane Australia
Funder
Australian Government Research Training Program Scholarship
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2023.2197778
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5. Brehm, S.S, and J. Brehm. 1981. Psychological reactance: a theory of freedom and control. New York: Academic Press.
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