The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats-Reference-Cited by-同舟云学术

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The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats

Published:2019-09-16 Issue:1 Volume:39 Page:4-31
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Wojdynski Bartosz W.¹,Evans Nathaniel J.²

Affiliation:

1. Department of Journalism, Grady College of Journalism and Mass Communication, University of Georgia, Athens, Georgia, USA;

2. Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, Athens, Georgia, USA.

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2019.1658438

Reference143 articles.

1. Recognizing Native Ads as Advertising: Attitudinal and Behavioral Consequences

2. The effectiveness of unanticipated persuasive communications.

3. Saving Media or Trading on Trust?

4. The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers

5. Reducing Native Advertising Deception: Revisiting the Antecedents and Consequences of Persuasion Knowledge in Digital News Contexts

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1. Not all friends are created equal: The effect of friendship type on performance of shared native ads on social media;Journal of Business Research;2024-10

2. Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition;Journal of Retailing and Consumer Services;2024-09

3. The more you know…? How disclosures, persuasion knowledge training, and political fit impact Cognitive processing of targeted political ads;International Journal of Advertising;2024-08-17

4. AI-disclosure en merkattitude;Tijdschrift voor Communicatiewetenschap;2024-07-01

5. Native advertising on mobile applications: using eye tracking to investigate the effects of advertising format, user motivation, and advertising disclosure on advertising effects;Chinese Journal of Communication;2024-05-20

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