Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit
Author:
Affiliation:
1. Department of Communication & Cognition, Tilburg University, Tilburg, the Netherlands
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://tandfonline.com/doi/pdf/10.1080/02650487.2019.1634898
Reference52 articles.
1. Exploring the relationship between celebrity endorser effects and advertising effectiveness
2. Bloggers as experts
3. Identification as a mediator of celebrity effects
4. Celebrity endorsements: a literature review and research agenda
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