Good for the feelings, bad for the memory: the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness
Author:
Affiliation:
1. Department of Media and Business Communication, University of Wuerzburg, Wuerzburg, Germany
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2019.1622326
Reference71 articles.
1. Mitigating the Effects of Advergames on Children
2. Audience Response to Product Placements: An Integrative Framework and Future Research Agenda
3. Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses
Cited by 17 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Virtual Reality Marketing: What Does It Mean to Have a 3D Experience?;Journal of Advertising Research;2024-08-14
2. Business and Management Research on the Motion Picture Industry: A Bibliometric Analysis;Journalism and Media;2023-12-14
3. Effects of Presence on Human Performance and Workload in Simulated VR-based Telerobotics;Proceedings of the 16th International Conference on PErvasive Technologies Related to Assistive Environments;2023-07-05
4. Persuasive communication and spatial presence: a systematic literature review and conceptual model;Annals of the International Communication Association;2023-01-25
5. The (In)effectiveness of Attention Guidance Methods for Enhancing Brand Memory in 360° Video;Sensors;2022-11-15
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3