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Using transit advertising to improve public engagement with social issues

Published:2020-08-21 Issue:5 Volume:40 Page:783-809
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Wilson Rick T.¹^ORCID,Lohmeier Jill Hendrickson²^ORCID,Lustick David S.³^ORCID,Chen Robert F.⁴

Affiliation:

1. Texas State University, San Marcos, TX, USA

2. Psychology and Research Methods, Center for Program Evaluation, University of Massachusetts Lowell, Lowell, MA, USA

3. Mathematics & Science Education, University of Massachusetts Lowell, Lowell, MA, USA

4. Organic Geochemistry and Marine Organic, University of Massachusetts Boston, Boston, MA, USA

Funder

National Science Foundation for the research

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2020.1807230

Reference74 articles.

1. Climate Change Education for Mitigation and Adaptation

2. Social Marketing: Its Definition and Domain

3. Don't Distract Me When I'm Media Multitasking: Toward a Theory for Raising Advertising Recall and Recognition

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