Virtual voices for real change: The efficacy of virtual humans in pro-environmental social marketing for mitigating misinformation about climate change-Reference-Cited by-同舟云学术

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Virtual voices for real change: The efficacy of virtual humans in pro-environmental social marketing for mitigating misinformation about climate change

Published:2024-01 Issue:1 Volume:2 Page:100047
ISSN:2949-8821
Container-title:Computers in Human Behavior: Artificial Humans
language:en
Short-container-title:Computers in Human Behavior: Artificial Humans

Author:

Moon Won-Ki^ORCID,Song Y. Greg^ORCID,Atkinson Lucy^ORCID

Publisher

Elsevier BV

Reference77 articles.

1. Antecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator;Amawate;Journal of Marketing Communications,2021

2. Almost human? A comparative case study on the social media presence of virtual influencers;Arsenyan;International Journal of Human-Computer Studies,2021

3. Using augmented reality to reduce cognitive dissonance and increase purchase intention;Barta;Computers in Human Behavior,2023

4. Transportation and transportability in the cultivation of genre-consistent attitudes and estimates;Bilandzic;Journal of Communication,2008

5. A unified narrative for climate change;Bushell;Nature Climate Change,2015

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. From virtual voices to real impact: Authenticity, altruism, and egoism in social advocacy by human and virtual influencers;Technological Forecasting and Social Change;2024-10

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