Comedic violence in advertising: cultural third-person effects among U.S., Korean, and Croatian consumers-Reference-Cited by-同舟云学术

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Comedic violence in advertising: cultural third-person effects among U.S., Korean, and Croatian consumers

Published:2020-10-23 Issue:7 Volume:40 Page:1047-1072
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Yoon Hye Jin¹,Yoon Sukki²,Zdravkovic Srdan²,Milakovic Ivana Kursan³,Miocevic Dario³^ORCID,Choi Yung Kyun⁴

Affiliation:

1. Department of Advertising & Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, Athens, GA, USA

2. Department of Marketing, College of Business, Bryant University, Smithfield, RI, USA

3. Faculty of Economics, Business and Tourism, University of Split, Split, Croatia

4. Department of Advertising and PR, Dongguk University, Jung-gu, Seoul, Korea

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2020.1827894

Reference100 articles.

1. Global brand positioning and perceptions

2. Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis

3. The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising

4. A spreading activation theory of memory

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