The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia-Reference-Cited by-同舟云学术

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The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia

Published:2024-04-11 Issue:9-10 Volume:40 Page:772-794
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Anić Ivan-Damir¹^ORCID,Kursan Milaković Ivana²^ORCID,Hirogaki Mitsunori³^ORCID

Affiliation:

1. Department for Innovation, Business Economics and Economic Sectors, The Institute of Economics, Zagreb, Croatia

2. Department of Marketing, Faculty of Economics, Business and Tourism, University of Split, Split, Croatia

3. Department of Business and Technology Management, Graduate School of Economics, Kyushu University, Fukuoka, Japan

Funder

the Japan Society for the Promotion of Science (JSPS) KAKENHI

Determinants of Strengthening Technological Capabilities of Different Sectors

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2024.2338207

Reference65 articles.

1. The COVID-19 Pandemic and the Antecedants for the Impulse Buying Behavior of US Citizens

2. Legitimacy in international joint ventures: It is still needed

3. Fools Rush in? The Institutional Context of Industry Creation

4. Estimating Nonresponse Bias in Mail Surveys

5. Organizational legitimacy and retail store patronage

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