When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing-Reference-Cited by-同舟云学术

When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing

Published:2020-05-15 Issue:7 Volume:39 Page:1115-1149
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Fernandes Juliana¹,Segev Sigal²,Leopold Joy K.³

Affiliation:

1. Department of Advertising, College of Journalism and Communications, University of Florida, Gainesville, FL, USA

2. Department of Advertising and Public Relations, School of Journalism and Mass Communication, Florida International University, North Miami, FL, USA

3. Department of Communications and Journalism, School of Communications, Webster University, St. Louis, MO, USA

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2020.1765656

Reference64 articles.

1. Dimensions of Consumer Expertise

2. Children's Advertising Literacy for Advergames: Perception of the Game as Advertising

3. Shades of Green: A Multidimensional Analysis of Environmental Advertising

4. It's Not Easy Being Green … Or Is It? A Content Analysis of Environmental Claims in Magazine Advertisements from the United States and United Kingdom

5. A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach

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