Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels: an international study-Reference-Cited by-同舟云学术

Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels: an international study

Published:2018-09-03 Issue:5 Volume:37 Page:718-748
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Koinig Isabell¹,Diehl Sandra¹,Mueller Barbara²

Affiliation:

1. Department of Media and Communication, Alpen-Adria University of Klagenfurt, Klagenfurt Austria;

2. School of Journalism and Media Studies, San Diego State University, San Diego, CA, USA

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2018.1498653

Reference103 articles.

1. The Effects of Increased Cognitive Involvement on College Students' Interpretations of Magazine Advertisements for Alcohol

2. Rethinking Adherence: A Health Literacy–Informed Model of Medication Self-Management

3. Use of over-the-counter (OTC) drugs and perceptions of OTC drug safety among German adults

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