Role of customer perceived brand ethicality in inducing engagement in online brand communities-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Role of customer perceived brand ethicality in inducing engagement in online brand communities

Published:2023-03 Issue: Volume:71 Page:103184
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Kumar Vikas^ORCID,Kaushal Vikrant^ORCID,Shashi ^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference100 articles.

1. Examining the influence of cultural and ethical ideology on consumers' perceptions about the ethics of online retailers and its effects on their loyalty;Aboul-Dahab;J. Retailing Consum. Serv.,2021

2. Understanding ethical purchasing behavior: validation of an enhanced stage model of ethical behavior;Andersch;J. Retailing Consum. Serv.,2019

3. The effects of increased cognitive involvement on college students' interpretations of magazine advertisements for alcohol;Austin;Commun. Res.,2002

4. Online brand community engagement: scale development and validation;Baldus;J. Bus. Res.,2015

5. Philosophy and Ethical Consumption;Barnett,2005

Cited by 22 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Consumer empowerment in the ethical spectrum: Rethinking retention in live-streaming markets;Journal of Retailing and Consumer Services;2024-11

2. Ethical Consumption: A Review and Research Agenda;International Journal of Consumer Studies;2024-08-20

3. Brand innovativeness and brand equity: the mediating role of brand attitude and the moderating role of perceived brand ethicality;Journal of Product & Brand Management;2024-07-30

4. Uncovering air traveler purchase behavior: Influence of airline goods product characteristics towards repurchase intention;Journal of Retailing and Consumer Services;2024-07

5. Understanding how customer social capital accumulation in brand communities: A gamification affordance perspective;Journal of Retailing and Consumer Services;2024-05

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号京ICP备18003416号-3