Advertising Role of CSR and Strategic Investment in R&D: Evidence from the Biohealth Industry
Author:
Affiliation:
1. College of Business Management, Hongik University, Sejong, Korea
2. School of Business Administration, Kyungpook National University, Daegu, Korea
3. College of Business Administration, Hongik University, Seoul, Korea
Funder
Hongik University
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10641734.2022.2131655
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1. The impact of forest certification labelling and advertising: An exploratory assessment of consumer purchase intent in Canada
2. The Effects of Increased Cognitive Involvement on College Students' Interpretations of Magazine Advertisements for Alcohol
3. National Hospital Ratings Systems Share Few Common Scores And May Generate Confusion Instead Of Clarity
4. Taming polysemous signals: The role of marketing intensity on the relationship between financial leverage and firm performance
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