#Instafame: exploring the endorsement effectiveness of influencers compared to celebrities-Reference-Cited by-同舟云学术

#Instafame: exploring the endorsement effectiveness of influencers compared to celebrities

Published:2021-10-18 Issue: Volume: Page:1-31
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Gräve Jan-Frederik¹^ORCID,Bartsch Fabian²^ORCID

Affiliation:

1. Institute of Marketing, University of Hamburg, Hamburg, Germany

2. Montpellier Business School, Montpellier Research in Management, University of Montpellier, Montpellier, France

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2021.1987041

Reference94 articles.

1. AdAge. 2020. OK boomer: Influencer marketing in 2020. https://adage.com/article/industry-insights/ok-boomer-influencer-marketing-2020/2239421. Accessed February 23, 2021.

2. Endorsement Effectiveness of Celebrities versus Social Media Influencers in the Materialistic Cultural Environment of India

3. Exploring the relationship between celebrity endorser effects and advertising effectiveness

4. Stigma by Association in Coupon Redemption: Looking Cheap because of Others

5. Authenticity under threat: When social media influencers need to go beyond self-presentation

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