Bots vs. humans: how schema congruity, contingency-based interactivity, and sympathy influence consumer perceptions and patronage intentions
Author:
Affiliation:
1. Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore, Singapore
2. Division of Marketing, Nanyang Business School, Nanyang Technological University, Singapore, Singapore
Funder
Tier 1 grant from Singapore’s Ministry of Education
CoHASS Incentive Scheme at NTU
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2021.1951510
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