A close look at research on pursuing the right formula for cause-related marketing advertising-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

A close look at research on pursuing the right formula for cause-related marketing advertising

Published:2022-11-21 Issue:1 Volume:42 Page:96-108
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Chang Chun-Tuan¹,Cheng Zhao-Hong²,Lee Yu-Kang³,Chang Chia-Han¹

Affiliation:

1. Department of Business Management, National Sun Yat-sen University, Kaohsiung, Taiwan

2. Department of International Business, National Kaohsiung University of Science and Technology, Kaohsiung, Taiwan

3. Department of Political Economy, National Sun Yat-sen University, Kaohsiung, Taiwan

Funder

National Science and Technology Council

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2022.2145545

Reference84 articles.

1. Cause-related marketing for disaster risk reduction in the tourism industry: A comparative analysis of prevention- and recovery-related campaigns

2. Effects of Various Types of Cause-Related Marketing (CRM) Ad Appeals on Consumers' Visual Attention, Perceptions, and Purchase Intentions

3. Brand prominence in cause-related marketing: luxury versus non-luxury

4. Consumer response to retailer use of cause-related marketing: Is more fit better?

5. Dangerous Donations? The Effects of Cause-Related Marketing on Charity Attitude

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Gifts to incentivise donations from young consumers: an ethical tension;Young Consumers;2024-05-17

2. Sharing versus donating: The role of message framing in consumers' private information disclosure for societal benefits;Journal of Philanthropy and Marketing;2024-04-14

3. Agent of Your Own Destiny: How Neoliberal Discourses Permeate Award-Winning Public Service Announcements;Journal of Advertising;2024-01-08

4. Examining the role of cause-related marketing in influencing the purchase intention of Indian customers in the FMCG sector: the role of attitude and cause involvement;British Food Journal;2023-12-04

5. Enhancing Customer Purchase Intention Using Cause-Related Marketing: A Study of the Indian Pharmaceutical Sector;Journal of Nonprofit & Public Sector Marketing;2023-10-17

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号京ICP备18003416号-3