Effects of Various Types of Cause-Related Marketing (CRM) Ad Appeals on Consumers' Visual Attention, Perceptions, and Purchase Intentions
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Published:2016-09
Issue:6
Volume:22
Page:810-834
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ISSN:1049-6491
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Container-title:Journal of Promotion Management
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language:en
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Short-container-title:Journal of Promotion Management
Publisher
Informa UK Limited
Cited by
23 articles.
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